I’m a design leader who blends strategic clarity with a strong sense of visual storytelling. For 7+ years I’ve shaped brands, campaigns, and digital experiences across SaaS, tech, and consumer-facing brands, always focusing on work that feels intentional and human.

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My background blends creative direction with hands-on design. I’ve led web redesigns, built visual identity systems, crafted product stories, and developed creative that resonates across channels. I care about creating work that’s cohesive, memorable, and true to the brand.

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I believe in using AI to explore ideas quickly, strengthen creative thinking, and reduce friction throughout the process. It allows me to focus more deeply on story, structure, and the systems that hold a brand together.

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I collaborate closely with cross-functional partners to align strategy, design, and experience. Whether it’s mapping a journey, defining a visual language, or building the heart of a brand, I lead with curiosity and a strong point of view.

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At the core, I’m driven by helping people understand and connect through design. If that aligns with what you’re building, I’d love to talk.

 

You can view my resume here.