top of page

Hi! Nice to
meet you

I'm Sydney, a creative lead and senior brand designer from New York with 7+ years building brands that don't just look good, they feel like something.

 

I'm drawn to brands that know who they are. Bold without losing their roots. Evolving without losing their soul. That's the work that gets me out of bed and the kind of creative partner I show up as.

​

I've led creative inside fast-moving companies, owning everything from brand strategy to execution. I think in systems and design in details. I can set the vision, build the framework, and deliver the work, and I know how to bring others along for the ride.

​
A few things about me:


✶ The beach and salt water are basically my therapy & it's a lot cheaper
✶ I'm an old soul with a love for all things vintage
✶ My chocolate lab is my favorite distraction and my best excuse for a walk
✶ Typography nerd, brand obsessive, recovering perfectionist
✶ I love a good creative problem almost as much as I love solving it


If you're building something bold and want a creative partner who shows up with heart and intention, I'd love to connect.

 

You can view my resume here

IMG_5973 copy.jpg
© 2025 by smarescadesigns
  • Instagram - Black Circle
  • LinkedIn
bottom of page