Fans and media alike enjoyed a global premiere event in New York City to announce the new partnership between Ben & Jerry’s and Netflix with their latest flavor “Netflix & Chilll’d”. Guests walked the green carpet for the paparazzi before heading into the theater for an exclusive screening announcement and a comedy performance by Michelle Buteau. A completely transformed after-party followed, including partnership-forward, interactive photo moments, a signature cocktail, flavor-inspired menu, and of course unlimited scoops of the new Netflix & Chilll’d.

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Our goal was to create an immersive experience that media, storytellers, & fans will want to share. Celebrate & invite true fans of both brands to engage in an experience that they can’t get anywhere else. Provide fans with the opportunity to connect with each other over what they have in common – a shared love for both Ben & Jerry’s & Netflix. Create an experience that has global appeal and can translate across global markets.

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​Client: Ben & Jerry's

Creative Direction: Ariel Zuckerman
Art Direction: Natasha Morini
Graphic Design: Sydney Maresca

Responsibilities: Activation Concepting, Structural Design/Floor Plan, Event Signage, Graphic Design, Social Graphics, Collateral/Premium