The HR and the Perception Gap is a research-driven eBook examining the disconnect between how HR leaders view their strategic role and how they are perceived by executive teams. Grounded in behavioral data and workplace insights, the piece highlights a critical tension: HR is often closest to talent challenges, yet its influence at the leadership level is frequently undervalued.

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The objective was to turn complex research into a clear, persuasive resource that could help HR leaders strengthen executive alignment and increase their impact across the business.

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I led the visual direction and full design of the eBook, translating dense data into a structured, executive-ready experience. I built a clean layout system, defined the typographic hierarchy, and developed supporting visual elements to clarify key insights and guide readers through the narrative. The design reinforced credibility while making the findings actionable and easy to navigate.

I also created the supporting social and promotional assets to drive distribution across paid and organic channels, ensuring message consistency from first impression through download.

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The final asset positioned The Predictive Index as a trusted partner for HR leaders seeking greater influence and strengthened cross-functional alignment within organizations.

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Role: Senior Visual Designer
Scope: Visual Direction, eBook Design, Data Visualization, Social Campaign Assets
Writer and Editor: Andrew Barks
Client: The Predictive Index