Meet at the intersection of leadership, people-first approaches, strategy…and an incredible speaker lineup. OPTIMA is the #1 annual talent optimization conference that brings together business leaders, HR strategists, and management consultants looking to learn strategies to hire the right talent, assemble high-performing teams, develop leaders, and boost employee engagement. 

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We hosted the #1 in-person and virtual talent optimization conference in April of 2022, located in Boston MA, for guests to learn from the best in business and iconic keynote speakers like James Clear—author of NYT Best Seller Atomic Habits, J.R. Martinez—Army vet, burn survivor, Dancing with the Stars winner and so many more.​

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Client: The Predictive Index

Art Direction: Sydney Maresca and Steve Messina

Graphic Design: Sydney Maresca and Mandy Bauer

Responsibilities: Activation Concepting, Event Signage, Print Design, Social Media Designs for Various Platforms (Email, LinkedIn, Facebook, Instagram), Web and Event Platform Design, Premiums & Collateral