Translating complex software into clear, scalable visuals

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To support product marketing at scale, I developed a comprehensive library of custom product graphics that translate PI’s complex talent optimization software into clear, visually compelling assets. These graphics distill core platform functionality and concepts into modular, brand-aligned visuals that enhance understanding and engagement across all touchpoints.

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Used extensively throughout the marketing website, sales collateral, enablement materials, and paid media, the graphics system was designed for consistency, clarity, and cross-functional usability. Each asset balances technical accuracy with visual simplicity, ensuring product value is communicated effectively to both prospects and clients.

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The graphics are housed in an accessible library, enabling teams across marketing, sales, and partnerships to independently leverage high-quality visuals without sacrificing brand integrity or time.

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Impact:

• Created a unified graphic system representing key workflows, tools, and product functionality

• Enabled scalable design use across 50+ pages and assets

• Streamlined production timelines by equipping teams with self-serve, ready-to-use visuals

• Contributed to a stronger, more consistent brand experience across all stages of the buyer journey

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Role: Senior Visual Designer
Scope: Product Visualization, Visual Systems, Graphic Design, Enablement