The Predictive Index website lacked consistency, scalability, and clear user journeys, limiting its ability to support growth initiatives across product marketing, demand generation, and renewals.

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I led a full-site redesign across more than 50 pages to unify the brand experience and improve performance. Partnering with brand, web development, product marketing, and demand teams, I analyzed heatmaps, user behavior, and conversion drop-offs to identify structural gaps. Those insights informed a new page architecture, modular templates, and a scalable visual system built to support lead generation, product adoption, and future launches.

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I defined the UX and UI direction, established standardized layout patterns, and created conversion-focused components that could be reused across campaigns and product pages. The redesign replaced fragmented page builds with a cohesive, performance-driven system.

The impact was measurable. Product page redesigns contributed to an 80% increase in demo requests and a 25% lift in clarity scores. The modular system also improved collaboration speed across brand, demand, and product marketing, reducing friction and enabling faster launches.

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Role: Senior Visual Designer
Scope: UX Design, UI Design, Visual Systems, Art Direction
Client: The Predictive Index